CASE STUDY
Credipiso’s Digital Transformation
Credipiso is a leading mortgage brokerage based in Spain, specializing in connecting clients with suitable mortgage options. With a focus on customer service, they struggled with a lack of website traffic and lead generation before engaging our services.
CREDIPISO
Driving Leads and Revenue Through the Website and Social Media
Who is the customer?
Credipiso is a leading mortgage brokerage based in Spain, specializing in connecting clients with suitable mortgage options. With a focus on customer service, they struggled with a lack of website traffic and lead generation before engaging our services.
What was the situation?
The client was struggling with low website sales, a significant loss of leads, and inconsistent messaging that failed to effectively resonate with their target audience.
What were the client’s objectives?
Credipiso aimed to increase website traffic and generate leads through digital channels. Specifically, they sought to gain more monthly leads and boost overall revenue compared to 2022.
What strategy was implemented?
The Musse Collective executed a multifaceted approach that included:
Website Design and SEO
Revamping the website for better user experience and optimising it for search engines.
Copywriting
Crafting engaging content tailored to potential clients, highlighting mortgage options and services.
Social Ads
Launching targeted lead generation campaigns across social media platforms.
What concrete results were achieved?
Within 6 months, Credipiso saw remarkable improvements:
- Gained over 300 monthly recurrent leads.
- Revenue increased significantly compared to 2022.
- The lead generation campaign experienced a growth of over 400% in 4 months.
- Acquired more than 350 leads interested in taking out mortgages.
- The cost per lead decreased from €4.50 to €1.98, thanks to ongoing daily optimizations.
Summary of results and future plans.
The successful implementation of digital strategies not only met but exceeded Credipiso’s objectives. Moving forward, the focus will be on further optimizing campaigns and exploring additional marketing avenues to sustain lead growth and enhance brand visibility.
Testimonial
