Also, she has reached more than seven years of experience, working in Digital and Creative Agencies. And for well-known brands, developing their Brand Strategy and increasing their notoriety. Also, she knows how to interpret Data insights to build the right Marketing Strategy for each brand. She had the opportunity to be part of the beginnings of the start app Badi, and create the Visual Identity for them. It was during that time, when the team won The App Date (Best Start App of Spain, 2015).
She has been working for brands like Nespresso, Decathlon or VidaCaixa, and automotive brands like Peugeot, KIA, Volswagen, Renault. She has been living in London for two years, and working for the International Tech company Taboola has Creative Account Manager for the Spanish Market. But, her special talent remains to identify and create an unic conceptual style. In parallel, she has been collaborating with spanish agencies as Firma, Folch Studio or Plateselector as Photographer and Writer, just to enjoy her passions.
As a good Sagittarius, she’s a free spirit and she remembers important things. She believes in hope, is a protector and an adventure looking for her home. During her years in London, she discovered her real style: urban art, and the 90’s hip-hop that were meeting skaters rappers in the streets.
Sofia is sensitive and creative, she spreads talent in whatever she does. From Asturias, where she lives her childhood to Barcelona, where she studied and learnt about her true passions, she is a multidisciplinary creative.
She is an expert in graphic design and UX/UI and also a handcrafts lover. From lettering, to tattoos to playing the guitar or cooking, she is always getting inspired from what surrounds her.
She is kind and empathetic, reliable and detailed, hard worker and perfectionist, something you can definitely see in all her works.
She has experience with brands such as 7Up, Decathlon, Alvalle, Mountain Dew, Estrella Damm, Segura Viudas and Freixenet. With more than 7 years under the belt, she is eager to keep learning and expanding new horizons with her lifetime passion, visual art.
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